The Story: Starting Young, Standing Out & Scaling in a Saturated Market

In 2019, at just 19 years old, I launched my first marketing agency. I wasn’t a trust fund kid. I didn’t have connections, venture capital, or a safety net. I was a Nigerian, African-Australian, born in Fiji, trying to break into an industry dominated by older, more experienced professionals who had been in the game for years.I was young, black, and unknown. And I was entering a saturated market—one where every second person called themselves a “marketing expert.”But I didn’t let that stop me. In less than five years, I built a multi-six-figure agency, helped 150+ clients scale across 15+ industries, and worked with some of the biggest brands in Australia.This article is for the 19-year-old me—and for any young entrepreneur who feels like the odds are stacked against them. Here’s how to start, stand out, and succeed, even in a crowded market.

1. You Have to Get Over “Being Too Young”

📌 Dami’s Take: “Your age isn’t a weakness—it’s a weapon. Most people overcompensate for being young by trying to ‘prove themselves.’ Instead, lean into it. Make them respect you by getting real results.”

How to Overcome the “Too Young” Obstacle:

✅ Develop an unfair advantage – Master a specific skill that makes you valuable.

✅ Use social proof early – Even one client success story gives you credibility.

✅ Let results speak for you – Don’t over-explain yourself. Let your work do the talking.🔗 Need help establishing credibility? Work with Clientele Boosters.

2. Being Nigerian, African-Australian & Breaking Barriers

📌 Dami’s Take: “There weren’t many people who looked like me in the industry when I started. That meant I had to outwork, outsmart, and outperform to get noticed.”

How to Succeed When You Don’t “Fit the Mold”:

✅ Turn obstacles into fuel – Use being underestimated as motivation.

✅ Create your own network – Surround yourself with like-minded entrepreneurs.

✅ Lead with confidence – Own your identity and build a personal brand that commands respect.📌 Stat Alert: Minority-owned businesses in Australia have grown 35% in the last decade (ABS, 2023). You can break through.🔗 Want to build an influential brand? Work with Clientele Boosters.

3. Breaking Into a Saturated Industry (Marketing Was Crowded in 2019 & It’s Even Worse Now)

📌 Dami’s Take: “Most industries are crowded—but most people competing in them are average. Being in a ‘saturated market’ just means there’s demand—but only a few players are actually great.”

How to Stand Out in a Crowded Market:

✅ Pick a niche & dominate it – Don’t be “just another marketer”—be the go-to for something specific.

✅ Deliver insane value upfront – Most businesses hold back—be the one who over-delivers.

✅ Leverage content & social proof – Show the world why you’re different.📌 Fact: Specialists charge 5X more than generalists (Forbes, 2023). Be a specialist.🔗 Want to niche down & charge more? Work with Clientele Boosters.

4. Learn Sales—Or Stay Broke

📌 Dami’s Take: “Your skillset doesn’t matter if you don’t know how to sell. I didn’t start making real money until I was truly committed to sales—at points making 200+ cold calls a day, handling objections, and closing deals.”

How to Get Good at Sales (Fast):

✅ Do 100+ outbound activities per day – Calls, DMs, emails—volume wins.

✅ Master tonality & confidence – People buy based on how you say things, not just what you say.

✅ Sell results, not services – Don’t sell ‘marketing’—sell more revenue, more leads, more conversions.Even work at a company for 1 - 2 years to get good at sales if you have to - have no shame in developing this core skill.📌 Fact: Salespeople who make 5X more calls than average earn 10X more (Salesforce, 2023).🔗 Want a high-converting sales strategy? Work with Clientele Boosters.

5. Your Network Will Change Your Life

📌 Dami’s Take: “Your first $100K will come from who you know, not just what you know. If you’re starting young, build relationships relentlessly.”

How to Build a Powerful Network:

✅ Get in the right rooms – Go to events, masterminds, and communities.

✅ Create value before you ask – Help people first—opportunities will follow.

✅ Connect with people playing bigger games – Your income is the average of your five closest business relationships.📌 Fact: 85% of business deals happen through networking (Harvard Business Review, 2023).🔗 Want access to high-level business circles? Work with Clientele Boosters.