$3,976 In, $120,000+ Out: The Mega Funnel Behind a Sold-Out Tour in 6 Weeks

It started with a call at 10:34 PM.

A short deadline. A big artist.

A full-blown national tour with no marketing plan in place.

“Can you help us sell out four major cities… in under 6 weeks?”

That was the ask from RAK LIVE, one of Australia’s fastest-moving entertainment groups. They had signed Afrobeat superstar Adekunle Gold for a national tour across Melbourne, Sydney, Perth, and Adelaide.

But with limited prep, rising ad costs, and almost zero organic traction—they needed a performance campaign that would actually convert.

We said yes.

And the result?

🎟️ $120,000+ in ticket sales

📈 80%+ sell-out rates across every city

💰 ROI that made the client double down

Here’s exactly how we did it—and how you can build a similar Mega Funnel for your business, even if you’re not in entertainment.

🎬 The Challenge: No Time, No Traction, High Expectations

Most major events spend months on pre-promo:

•Teaser content

•Influencer partnerships

•Media coverage

•Radio + press deals

RAK LIVE had 6 weeks.

And we had $3,976.86 to make it count.

They needed:

•Full-funnel paid ad campaigns

•Short-form video content across TikTok, Snapchat, Facebook & Instagram

•Funnel setup with Eventbrite + retargeting layers

•Email/SMS follow-up sequences for urgency

🎯 The Mega Funnel We Built (Step-by-Step)

At Clientele Boosters, we deploy what we call a Mega Funnel—a 3-part system that turns cold traffic into buyers, even in short windows.

1. Traffic Magnets (The Top of Funnel Play)

We built out Short-Form Content (SFC) specifically designed to:

•Stop the scroll

•Hook the vibe (Afrobeats, nightlife, hype culture)

•Drive urgency (“Melbourne is 80% SOLD OUT!”)

We launched across:

•TikTok: $966.97 ad spend, 4,568 clicks, $0.21 CPC

•Instagram & Facebook: $942.08 ad spend, 3,842 link clicks

•Snapchat: $635.81, 98,164 impressions, 1,036 swipe-ups

We leaned into geo-targeting to reach fans in each city, using location-specific hooks:“Sydney, your night just got louder. Adekunle Gold is here for ONE night only…”📺 Some of this content also landed on Quasar Central where we archive performance-driven brand campaigns.

2. Conversion Hub (The Mid-Funnel Event Page)

We used Eventbrite, but we customized it:

•Tiered ticket pricing to create urgency

•Countdown timers + limited batch availability

•Pre-sale email captures

•Mobile-first layout with seamless checkout

Each ad linked to a location-specific Eventbrite funnel.Every page had ONE goal: convert the click into a paid ticket.

3. The Revenue Machine (Back-End Follow-Up)

This is where 90% of campaigns lose steam. Not us.We built:

•Custom SMS blasts for 48-hour ticket pushes

•Email sequences counting down the last call

•Last-minute retargeting ads with venue-specific content (“Only 72 tickets left in Perth!”)

We used AI-generated urgency copy and reminder flows to stay top of mind without sounding spammy.

📊 Results Snapshot: 6 Weeks of High-Velocity Execution

Metric Value

Total Ad Spend $3,976.86

Total Ticket Revenue $120,000+

CPC (TikTok) $0.21

Total Clicks (All Platforms) 10,000+

Cities Sold Out or 80%+ 4/4

Cost Per Sale < $4

This campaign outperformed expectations across every city—selling out Melbourne’s Billboard Venue and hitting 80%+ in Perth, Adelaide, and Sydney. And yes—all with less than $4,000 in spend.