🎬 Real Story. Real Results. Real Fast.

In August 2022, we got the call:

“We’ve got 6 weeks to sell out Adekunle Gold’s Australian tour. Can you make it happen?”

No time for fluff. No massive media machine. Just four cities, four venues, and one goal: turn a tight ad budget into sold-out shows across thecountry.

At Clientele Boosters, this is where we shine.

Because we don’t just run ads—we engineer momentum.

And with only $3,976.86 in total ad spend, here’s what we achieved:

✅ Melbourne: Sold Out                                               ✅ Sydney: 80%+ of tickets sold

✅ Adelaide: 80%+ of tickets sold

✅ Perth: 80%+ of tickets sold

✅ Total revenue: Over $120,000

Let’s break down the exact process—and how this system works for any brand running events, launches, or campaigns in 2025.

⚠️ The Context: A Tight Timeline, High Stakes

This wasn’t a long-term brand campaign. There was no pre-built audience in Australia. We had:

•6 weeks to build awareness

•4 cities to promote (Melbourne, Sydney, Adelaide, Perth)

•Limited budget compared to most international tour campaigns

•Responsibility across multiple channels, including:

-Facebook & Instagram

-TikTok

-Snapchat

-Google Ads

This wasn’t theory. This was execution under pressure.

And it paid off.

🔁 The Flywheel: Our Approach to High-Stakes Event Marketing

Rather than running disjointed ads, we implemented our proven Event Flywheel—the same one that’s worked for Paraiso NYE, NDIS providers, and even YouTube series like Quasar Central.

Here's the 4-part system we used:

1.Content That Creates Desire

2.Ads That Build Urgency & Sell

3.Funnels That Capture & Convert

4.Retargeting That Closes & Refers

Let’s walk through each step with verified metrics.

📹 Step 1: Content That Creates Desire

With an artist like Adekunle Gold, the story is already rich—Afrobeat superstar, global fanbase, and a reputation for energy-packed performances.

Our job? Translate that energy into content that connects.

We collaborated with RAK LIVE and the Clientele Boosters team to build:

•Teaser videos across Instagram & TikTok

•Vibe-driven short clips (“What to expect at Adekunle Gold Live”)

•Motion graphics countdowns

•Performance clips with location-based CTAs (“ADELAIDE—he’s coming!”)

The goal was simple: build hype before asking people to buy.

This content was used as both organic awareness posts and paid ads across Meta, TikTok, and Snapchat.

💰 Step 2: Ads That Build Urgency & Sell

With content driving attention, we deployed a multi-channel paid strategy.

Let’s break it down:

✅ Facebook & Instagram Ads

•Spend: $942.08

•Result: 3,842 link clicks

•Strategy: Geotargeted campaigns per city

•CTA: “Grab your ticket before they’re gone!”

We used carousel creatives, event promos, and FOMO-style countdowns to push action.

✅ TikTok Ads

•Spend: $966.97

•Result: 4,568 clicks

•Avg CPC: $0.21

•Target: Gen Z + Afrobeat listeners

•Content: Fast cuts of performance highlights, fan edits, and UGC-style videos

TikTok was the highest-performing platform per dollar—which reinforced our SFC-first strategy.

✅ Snapchat Ads

•Spend: $635.81

•Impressions: 98,164

•Swipe Ups: 1,036

•Swipe-Up Rate: 1.06%

•Focus: Perth + Adelaide, where traditional channels were underperforming

Snapchat helped us tap into underserved, younger audiences in smaller cities.

✅ Google Ads

•Spend: $1,432

•Avg CPC: $3.10

•Search Targets:

-“Adekunle Gold Melbourne tickets”

-“Buy concert tickets Adelaide”

-“Afrobeat concerts near me”

Search intent was crucial for closing high-intent buyers ready to convert.

📥 Step 3: Funnels That Convert the Click

All traffic was sent to a dedicated Eventbrite page with:

•Engaging hero visuals

•Simple purchasing process

•Mobile-first design

•Automated ticketing & confirmation

We didn’t overcomplicate it. People could click → select → purchase in under 2 minutes.

And when people didn’t convert on the first visit?

We hit them with retargeting.

🔁 Step 4: Retargeting That Closes & Refers

Retargeting became our low-cost closer.We used:

•Dynamic retargeting across Meta & Google

•Countdown ads (“3 days left for Sydney show!”)

•Email reminders for pre-sale lists

•Referral bonuses (“Bring a friend and get $10 off” for last-minute push)

This extended every dollar spent.

📊 Verified Results from the Campaign

Here’s what the numbers looked

like:

Channel Spend Results

Facebook/IG $942.08 3,842 link clicks

TikTok $966.97 4,568 clicks @ $0.21 CPC

Snapchat $635.81 98,164 impressions, 1.06% swipe rate

Google Ads $1,432 Avg CPC: $3.10

TOTAL SPEND $3,976.86

Ticket Sales Revenue:

•Online Ticket Sales (via Eventbrite): $66,029.34

•Estimated Door Sales: $40K+

•Total Estimated Revenue: $106K–$120K+

🎟️ Event Sellout Breakdown

City Goal Outcome

Melbourne Sell out Billboard Venue✅ Sold out completely

Sydney 80% capacity✅ Achieved

Adelaide 80% capacity✅ Achieved

Perth 80% capacity✅ Achieved

All of this was executed in under 6 weeks with zero wasted spend.

🧠 What This Means for Your Brand

This isn’t just about concerts.

Whether you're:

•Launching a product

•Running a challenge or summit

•Hosting a brand activation

•Selling a live experience

…this system works because it combines emotional storytelling, precise targeting, and conversion-first funnels.

Campaigns bring traffic.

Flywheels build momentum.

⚙️ Why This Works in 2025

In today’s market:

•People ignore ads unless they feel a connection

•Budgets are tighter, so results per dollar matter

•Brands need to engineer moments that stick

This campaign is proof that you don’t need a $100K media buy to win—you need the right story, sent to the right people, at the right time.

🔗 Want Results Like This?

Whether you’re a tour promoter, SaaS founder, or growth-focused entrepreneur…We’ll run your next campaign like a stadium show.

✅ Event marketing

✅ Paid ads

✅ Content strategy

✅ Conversion-optimised funnels

✅ Community engagement

📞 Book your free strategy session now

Let’s take your next campaign from quiet clicks… to sold-out impact.