I remember when we first spoke with Lama Care’s founder.

They had just launched a powerful software platform built for NDIS providers—designed to help support coordinators manage clients, referrals, compliance, and notes, all in one place.

The tech was solid. The market needed it.

But they had one pressing question:

“How do we get real leads without blowing $1,000 on ads that go nowhere?”

Challenge accepted.

What followed was a lead gen campaign so lean and effective it generated:

•126 leads on just $415.14

•$0.37 per Messenger conversation

•Qualified prospects who were ready to talk business

Let me show you how we built the system—from ad to inbox to conversion.

⚠️ The Problem With Most Healthcare Marketing

Especially in the NDIS, allied health, or SaaS-for-healthcare space, we see the same mistakes again and again:❌ Long forms with low completion rates

❌ Technical jargon that loses real-world buyers

❌ No value-driven offer—just “book a call”

❌ Landing pages that feel like government websites

❌ Zero follow-up automation

If you're paying $15–$50 per lead and converting less than 5%, your funnel isn’t broken.

It’s nonexistent.

🚀 Our Exact $0.37 Lead Funnel (Step by Step)

At Clientele Boosters, we believe in frictionless lead generation—especially in high-trust industries like healthcare.

Here's the 4-part funnel we deployed for Lama Care:

1. Meta Ad Campaign Built for Speed + Specificity

We launched a focused Facebook campaign targeting:

•Support coordinators

•Allied health professionals

•NDIS Plan Managers

Ad Copy Structure:

•Hook: “If you support NDIS participants, this tool will save you 10+ hours a week.

•”Pain Point: Admin overload, compliance stress, juggling client data

•Solution: “Lama Care helps you streamline everything in one place—no spreadsheets, no stress.

•”CTA: “DM us for a free walkthrough or reply ‘info’”

📸 The creative?

Short-form explainers featuring UI walk-throughs, text overlays, and proof-of-outcome captions.

2. Messenger-First Funnel (No Website Needed)

Instead of sending people to a landing page, we sent them straight into Messenger. Why?

✅ Faster load time

✅ Native trust (on-platform)

✅ Higher response rate

✅ Less friction to engage

Once they clicked, they received:

•A 3-question sequence to qualify their role + interest

•A personalized video walkthrough link

•A scheduling link for a demo if interested

👉 This micro-quiz approach improved engagement and lead qualification by 300% vs. traditional form fills.

3. Follow-Up Emails + In-App Messaging

We didn't stop once they clicked.

Every lead was nurtured using:

•3-5 follow-up emails crafted with AI (using GPT prompts fine-tuned for support coordinators)

•In-app Messenger responses with testimonials, explainer videos, and demo options

•Urgency triggers like “Only 5 demo slots left this week”

🧠 Remember: leads don’t just need information. They need momentum.

4. Ongoing Split Testing + Cost Control

We monitored cost per click, Messenger open rates, and lead-to-booked-call ratios daily.

Tested variables:

•CTA copy (“Get demo” vs. “DM for info”)

•Ad placement (Reels vs. News Feed vs. Stories)

•Time-of-day delivery

💡 Top performing combo?

Messenger Ads → 3-question auto-qualifier → email follow-up with demo invite

📊 Campaign Results Snapshot

Metric Result

Total Ad Spend $415.14

Total Leads 126

Facebook Form Leads 44 ($8.39 CPL)

Messenger Leads 82 ($0.37 CPL)

Booked Demos 21

Converted Customers (First 30d) 4

Even better?

Those 4 clients had a 12-month value of over $7,000 each. That’s $28,000+ in pipeline revenue… from less than $500.

🧠 Why This Works (Especially in 2025)

Here’s what most agencies don’t get about healthcare or NDIS marketing:

You’re not selling a product—you’re solving a workflow problem.

And support coordinators are BUSY.

They don’t want long copy.

They don’t want to “learn more.

”They want:

✅ Quick value

✅ Clear ROI

✅ Confidence they’re not wasting time

By giving them just enough to say yes to a chat, then following up with automated, personalized nurturing, we 5x’d the conversion window.

💡 Bonus: The AI Edge We Used

We leveraged Custom GPT Prompts to generate:

•Auto-replies based on lead stage

•Email sequences based on role (coordinator vs. admin vs. founder)

•Objection-handling snippets for Messenger conversations

Every lead felt like they were talking to a human who gets it—even when they weren’t.

This is the kind of AI + empathy fusion that drives results in 2025 and beyond.

🔗 Ready to Build a Funnel Like This?

Whether you're in:

•Healthcare

•NDIS SaaS

•Education

•Property

•Events

If your leads are expensive, inconsistent, or not converting—you don’t have a traffic problem. You have a funnel problem.

We’ll fix that.👉 ClienteleBoosters.com.au

Book a strategy session and let’s map your $0.37-per-lead system today.