How We Sold Out Adekunle Gold’s Tour With Less Than $4K

It was August 2022.

RAK Live called us with a challenge:

“We’ve got 6 weeks to promote Adekunle Gold’s Australian Tour. Limited assets.

Tight timeline. Let’s go.”

This wasn’t just any show.

We were talking Melbourne’s Billboard Venue, Perth’s Metro City, Sydney’s Metro Theatre.

Four major cities.

Thousands of seats.

Zero room for fluff.

So, we activated a performance-based marketing system that transformed a $3,976 ad budget into:

🎫 $120,000+ in ticket sales

📈 80%+ sellout across all four locations

📲 3,842 link clicks from Meta Ads alone

🔥 TikTok ads at $0.21 CPC

💥 Snapchat impressions topping 98K

This isn’t a story about advertising.

This is a story about execution under pressure — and why strategy beats spend every single time.

Why Most Event Campaigns Flop (And What We Did Differently)

Most event marketers take a scattershot approach:

•Boost a few posts

•Run generic ads

•Hope for shares

•Pray for ticket sales

That’s not strategy. That’s wishful thinking.

At Clientele Boosters, we build multi-channel PPC ecosystems that:

•Hit the right audience on the right platform

•Move them from awareness → excitement → purchase

•Track every click, spend, and ROI — down to the dollar

For RAK Live, we had to be surgical. No fluff. Just results.

The 5-Platform Strategy That Drove Six Figures

Here’s the exact stack we ran:

1. Facebook + Instagram Ads

🎯 Objective: Retarget known fans + reach diaspora audiences

🎥 Creative: Concert footage, artist trailers, local hype videos

💬 CTA: “Tickets selling fast. Lock in now.”

📊 Results:

•$942.08 spent

•3,842 link clicks

•1.05%+ CTR

2. TikTok Ads

🎯 Objective: Hit Gen Z with short-form excitement

📈 Campaign: “Sound on” hooks, tour teasers, user-generated content

💥 Cost: $966.97

💡 CPC: Just $0.21

📊 Result: Over 4,500 direct clicks

3. Snapchat Ads

🎯 Objective: Visual hype, swipe-up CTAs

📊 Performance:

•$635.81 spend

•98,164 Impressions

•1,036 Swipe Ups

•1.06% swipe rate

4. Google Ads

🎯 Objective: Capture warm search intent (“Adekunle Gold Melbourne tickets”)

📉 CPC: $3.10

📈 Result: Search conversions + awareness lift

💡 Insight: People saw our TikTok, then Googled the venue

5. Email + Content Sync

🎯 Objective: Warm list → instant clicks

✅ We synced content release to ad rollouts — when Instagram popped, we dropped a newsletter.

The key? All platforms spoke the same message.

No disconnect. No confusion. Just omnipresent energy.

Creative Strategy: It Wasn’t Just Ads — It Was a Movement

We knew we weren’t just selling tickets.

We were selling an experience.

So, we built hype through:

•Countdown graphics

•“Behind-the-tour” Instagram Reels

•AI-edited fan mashups (pre-tour)

•Custom emojis for shareability

•Urgency triggers (venue capacity bars, “selling fast” popups)

The result?

A concert that felt bigger than a show — it felt like a cultural moment.

Breaking Down the ROI

📊 Total Ad Spend: $3,976.86

🎫 Ticket Sales: $120,000+

🔥 Estimated ROI: 30X

Platforms Worked:

•Facebook/IG: High click volume

•TikTok: Low cost, Gen Z engagement

•Snapchat: Visual excitement

•Google: Warm intent

📉 Average Cost Per Click: $0.89

💥 Average Revenue Per Click: $31+

Why This Campaign Model Works (Even Outside of Entertainment)

You don’t have to be selling concert tickets to use this system.

Our Performance Marketing Stack works across:

•🏥 Healthcare (Gbiota: $6.48 per lead)

•💼 Finance (Maple Investment Group: 74 leads from $3,565)

•🧰 Trade services (Junk Moovaz: $36.88 CPL)

Whether it’s a tour or a B2B demo, people move through the same journey:

👀 Attention → 👂 Interest → 💬 Engagement → 🔥 Urgency → 🎯 Action

We just make that journey frictionless.

How We Do It at Clientele Boosters

✅ Platform Strategy Design — We decide where to spend before you do

✅ Creative Testing — Multiple angles, hooks, and CTAs every week

✅ Audience Sync — Every ad aligns with your ideal buyer’s mindset

✅ AI Reporting Dashboard — Cost-per-click, conversion value, ROI… in real time

Our mission?

Every dollar becomes data. Every click builds your business.

FAQs

“Do I need a big budget?”

No. We’ve driven real ROI with $400 budgets — what matters is how we spend, not how much.

“What if I don’t have content?”

We create it for you. Short-form, long-form, visual — done-for-you.

“How fast can we launch?”

1–7 days buildout. 8–16 days launch. Momentum starts within 30.

Final Word: Stop Spending, Start Scaling

Most ads spend.

We engineer ads that scale.

It's not about budget — it’s about leverage.

When every piece of content, every platform, and every dollar works in sync?

You don’t chase sales — they chase you.👉 Want us to build a campaign that prints ROI like this one?

Book your free strategy session with Clientele Boosters