In late 2022, Clientele Boosters got a call from RAK LIVE.

They were bringing international Afrobeats star Adekunle Gold to Australia and needed help… fast. The brief was simple:

“We have 6 weeks to sell out 4 major venues across the country.”

Most marketers would panic. We opened up our playbook.

🎟️ The Goal: Sell Out 4 Cities in 6 Weeks

RAK LIVE needed to sell:

•Melbourne @ Billboard
•Sydney @ Metro Theatre
•Perth @ Metro City
•Adelaide @ Bridgeway Hotel

We had:

•Less than 45 days

•No major PR rollout

•No influencer partnerships

•Just digital platforms, paid ads, and strategic storytelling

💼 The Budget: $3,976.86 Total Ad Spend

Here’s how that budget was split across platforms:

•Facebook & Instagram: $942.08 for 3,842 link clicks

•TikTok: $966.97 for 4,568 clicks ($0.21 CPC)

•Snapchat: $635.81 for 98,164 impressions (1.06% swipe-up rate)

•Google Ads: $1,432.00 (~$3.10 CPC)

Total ROI?

👉 $120,000+ in ticket sales.

🧠 The Strategy: Emotional Urgency + Omnichannel Distribution

✅ 1. Sell the Experience, Not Just the Artist

We didn’t just promote “Adekunle Gold performing live.”

We sold the feeling—nostalgia, community, vibes, culture. That emotion made every post, caption, and ad hit harder.

✅ 2. Go Wide Early, Go Deep Later

We started broad with:

•Interest-based ads (Afrobeats, Burna Boy, Wizkid, Davido, Afro Nation)

•Local cultural groups in each city

•TikTok creators in the music space

Then we layered in:

•Retargeting to video viewers

•Reminder ads in the final 5 days

•Countdown posts and ticket scarcity messages

✅ 3. Hit All the Right Channels

We didn’t rely on just one platform.

We went omnichannel—knowing fans use TikTok to discover, Instagram to connect, and Google to search for tickets.

Our campaigns followed the fan journey, not just an ad calendar.

📸 Bonus: Content Was Key (And Still Is)

We used a mix of:

•Artist footage

•Promo reels with concert energy

•Voiceovers with urgency-laced scripts

•Short-form countdown content for Reels & TikTok

This wasn’t a PR push—it was digital storytelling for real people.

🔁 What Brands & Businesses Can Learn (Even If You’re Not Selling Tickets)

This isn’t just about events. It’s about how to create buzz, drive urgency, and convert attention into action.

Whether you're a:

•Consultant launching a masterclass

•Real estate business promoting a webinar

•Coach selling out a retreat

•SaaS company releasing a product...

The same rules apply:

•Build emotion

•Use paid + organic channels strategically

•Leverage short-form content to expand reach

•Layer retargeting to convert warm attention

•Set a deadline—open carts don't sell

🧪 Want to Build Hype for Your Brand?

We’ve applied the same strategy to:

•Paraiso’s NYE event: 1,200+ tickets sold from ~$4.5K spend

•Clientele Boosters clients in hospitality, property, education, and SaaS

•Community builders launching personal brands and digital products

It’s not about the industry.

It’s about building momentum.

🔗 Let’s Make Your Next Launch Unforgettable

If you want to build campaigns that go beyond impressions—and actually sell out—let’s build one together.

🎟️ Book your strategy session now and let’s build hype that sells.