🚪 The Real Beginning: A Quiet Brand with a Strong Product

Lama Care wasn’t a flashy tech startup.

They weren’t VC-funded.

They weren’t on every billboard or podcast.

They were a solid, reliable SAAS company in the healthcare space, quietly doing the work to support NDIS providers across Australia. But in late 2023, they faced a challenge many service-based tech brands know all too well:

"We’ve built a great product. But we’re struggling to build trust online."

Their Facebook page had just 86 followers.

They had no consistent inbound leads.

And although their clients loved them, their digital presence didn’t reflect their authority.

That’s when they approached Clientele Boosters.

What happened next?

➡️ Over 1,000 engaged followers in under 2 weeks

➡️ 126 leads generated on just $415.14 in ad spend

➡️ Positioned as a leading NDIS tech provider in their niche

Let’s unpack the exact system we used—and why it works for any service business looking to go from invisible to in-demand.

💡 What Is the “Mega Community” Strategy?

At Clientele Boosters, we don’t believe in vanity metrics or one-hit campaigns.

We believe in building ecosystems that generate trust at scale.

The Mega Community System is the foundation of that belief.

Instead of chasing followers or running disconnected ads, we help brands create a loop of content, conversations, conversions, and community. A flywheel, not a funnel.

Here's how the system works:

🔁 The 5-Part Mega Community Engine:

1.Short-Form Content (SFC) to build visibility and credibility

2.Meta Ad Campaigns to amplify authority and reach

3.Funnels & Lead Magnets to convert attention into action

4.Community Nurturing via DMs, emails, and engagement

5.Retargeting & Referral Campaigns to fuel consistent momentum

Let’s go step-by-step through how we applied this to Lama Care’s campaign.

📹 Step 1: Content That Actually Connects

We kicked off by developing a bank of short-form content for Lama Care’s Facebook and TikTok profiles—designed not to entertain, but to educate and position.

Here's the insight:

In service-based industries like healthcare, trust comes from clarity and consistency. Your ideal client doesn’t want to be “sold.” They want to feel understood.

🎯 Our SFC Game Plan:

1.Problem-Solution Reels like:

•“What most providers get wrong about NDIS documentation automation”

•“How to cut 10 hours of admin per week using Lama Care”

•UGC-Style Dashboard Walkthroughs Real users explaining features in plain language.

•Founder Insights directed at Plan Managers & Coordinators—the decision-makers

🔥 Engagement Tripled in 72 Hours

📣 Shares began increasing organically

💬 Comments included direct requests for demos

This wasn’t a viral play. It was a visibility + credibility play.

And it worked—fast.

📢 Step 2: Strategic Meta Campaigns (Under $50)

Next, we amplified that content using targeted Meta campaigns.

Rather than pushing cold lead-gen ads, we focused on boosting authority by targeting:

•Support Coordinators
•Plan Managers
•Allied health professionals across NDIS networks

💸 Total Ad Spend: Less than $50

📈 Followers Grew from 86 → Over 1,000

📬 Inbound Leads Started Within 48 Hours

That’s the power of warming up a niche audience with relevance—not selling, but educating with precision.

This is what we mean by “making Mark Zuckerberg happy”:

When you run ads that add value instead of shouting offers, Meta rewards you with cheaper reach, more impressions, and better engagement.

📥 Step 3: Funnels That Don’t Feel Like Funnels

Once we built attention, it was time to capture it.

We deployed a lightweight lead funnel with:

📄 Lead Magnet: “Top 10 Automation Tips for NDIS Providers”

✉️ AI-Personalised Email Sequences (3–5 per week)

📆 Integrated Demo Booking Funnel—no friction, no fluff

📊 Results:

•126 Qualified Leads from $415.14 ad spend

•82 Messenger Conversation Leads at just $0.37 per lead

•44 On-Facebook Form Leads at $8.39 per lead

This is what we call funnel meets flywheel.

Because when every lead enters your community, sees your content, and gets nurtured by your brand—conversion becomes a matter of timing, not pressure.

🤝 Step 4: Nurturing That Doesn’t Ghost the Audience

This is where most campaigns die:

You get the lead… then nothing happens.

We did it differently.

🧠 Our Community Nurture Stack:

🤖 DM Follow-Ups (with our proven conversation templates)

📧 Weekly Email Drip Campaigns

🗣️ Ongoing Comment Replies & Story Reposts

👥 Invites to Closed Facebook Groups & Webinars

Each week, our team ran a “Momentum Review” to analyze:

•What content got shared
•What scripts led to calls booked
•What objections were surfacing in comments and DMs

Then we tweaked the machine. Weekly. Relentlessly.

♻️ Step 5: Retargeting + Referrals = Compounding Growth

Once the core flywheel was spinning, we activated two power-ups:

🔁 Retargeting Ads:

•Reached warm leads who didn’t convert
•Used dynamic content (“Still thinking about automating your NDIS workflow?”)
•CTR improved by 32% in Week 2

🎁 Referral Campaign:

•Encouraged Plan Managers to refer colleagues

•Offered discounted onboarding for successful referrals

•Introduced “social proof loops” that kept engagement growing

This took the pressure off cold acquisition and allowed momentum to compound.

🔍 Real-World Breakdown: Lama Care at a Glance

Metric Result

Facebook Followers 86 → 1,000+ (in 14 days)

Qualified Leads 126

Ad Spend $415.14

Messenger Leads (per lead) $0.37

Authority Perception From invisible to go-to brand

And this was all within the first few weeks.

The long-term benefit?

Now Lama Care doesn’t need to compete for attention—they command it.

📊 Why Community-Led Marketing Wins in 2025

Let’s zoom out.

✋ The Problem With Traditional Funnels:

Funnels are linear.

They rely on consistent traffic.

Once someone drops off, you have to start from scratch.

🌀 The Mega Community Flywheel:

•Builds trust before the pitch
•Converts leads after weeks of content touches
•Drives referrals & reactivations on autopilot

It’s the difference between a spike… and sustainable scale.

In 2025, as ad costs rise and attention becomes currency, community is the moat.

And content?

🔗 Ready to Build Your Own Mega Community?

We’ve deployed this system for:

📦 SAAS & Tech Brands

🏥 NDIS Providers & Healthcare

🍴 National Restaurant Franchises

🎤 Celebrity Tours (like Quasar Central & Adekunle Gold)

And the result is always the same:

More visibility. More leads. More leverage.

If you’re ready to:

•Stop hoping for word of mouth
•Get out of the feast-or-famine marketing cycle
•Build a brand people believe in before you pitch

Then it’s time.

📞 Book your free strategy session here

Let’s turn your audience into a community—and your community into revenue.