The Service Business Playbook | Free download | Dami Okedara
FREE PLAYBOOK · 59 PAGES · 8 WORKSHEETS

Take your service business from $0 to $100K a month.

The operating system behind Clientele Boosters: pick a buyer, build an offer, fill your calendar, close the deal, deliver, get paid and keep the client. Written for owners doing $0 to $100K a month.

No paying customer yet? Route A takes you to your first one in six steps.
Already selling? A five-minute diagnostic shows you the one thing holding growth back.
Word-for-word scripts for cold calls, objections, follow-up, overdue invoices and referrals.
Cover of The Service Business Playbook by Dami Okedara

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Instant download: PDF, editable Word version and Excel worksheets.

7 years
building service businesses, from setter and closer to a 100+ person team
1,000+
businesses worked with, across 30+ industries
~70,000
cold calls a month made by our team
$50M+
in revenue generated for clients. Their revenue, not ours.
Founder-reported figures.
IS THIS FOR YOU?

Built for where you are right now.

Agencies, trades, consulting, cleaning, care and every service business in between. You don’t read it cover to cover. You follow the route for your stage.

$0
No paying customer yet

Follow Route A: choose a buyer, make a small offer, build 50 prospects, start conversations and land your first paying client.

$1K – $30K
Selling, but it’s not predictable

Fix your funnel, pick one channel, lift your call volume and close rate, and set a price that actually leaves money over.

$30K – $100K
Growing, but it all runs through you

Protect what you’ve sold, stop the churn, know your capacity and cash, and build people who run the work without you.

WHAT’S INSIDE

Not theory. The exact systems we run.

Route A: start from zero. Six steps from no customers to a paying one, with a worked example from start to finish.
Route B: already operating. Ten chapters on funnels, call volume, channels, setting, sales, money, delivery, retention, people and scaling to $100K.
Scripts you can use today. Cold-call openers, objection handling, follow-up, chasing invoices and asking for referrals.
14 visual models that make the maths obvious: funnels, volume, unit economics, capacity and retention.
Real lessons from inside CB. Our coaching notes, a client communication standard, a case study and the mistakes we turned into rules.
Get the free playbook
Playbook page: Route A, your shortest path to a paying customer Playbook page: retention and the client communication standard
A TASTE OF THE SCRIPTS

“Just send me the details.”

The objection every caller hears. Most people send an email and never hear back. Here’s what our team leaders coach instead: acknowledge, answer, explain, resolve, qualify, book.

SAY THIS

“Happy to. So I send the right thing: are you open to taking on more work at the moment?”

If they say yes, offer a short call to walk them through it, and give two times.

YOUR FIRST HOUR

Download it, then give it one hour.

10 MINUTES
Take the diagnostic
Find your stage and the one thing to fix first.
20 MINUTES
Write your offer
One sentence a buyer can say yes or no to.
20 MINUTES
Find ten prospects
Real businesses, each with a reason to call.
10 MINUTES
Book tomorrow’s calls
A daily contact block and a scoreboard.
WHO’S WRITING THIS

Seven years. Not a straight line.

I’m Dami Okedara, founder of Clientele Boosters. At 19 I started the business with no team and no network: I was the setter and the closer. Then COVID hit a week before my first $10K month. I got fired from an agency after four weeks, got sick from overwork, and tried far too many businesses at once.

The turning point was focus. Today we run a 100+ person team making around 70,000 cold calls a month. This playbook is everything I wish I’d had at the start.

THINK MEGA.

Chart of Dami Okedara’s journey from age 17 to 26, showing progress, setbacks and personal losses
Worksheet page from the playbook: unit economics
FREE WORKSHEETS

Eight tools that do the maths for you.

Diagnostic, offer builder, prospect list, weekly scoreboard, unit economics, capacity check, funnel check and a seven-day plan. Every one comes with a completed example. They open free in Google Sheets, so there’s no software to buy.

BEFORE YOU DOWNLOAD

Questions people ask me

Straight answers. If yours isn’t here, reply to any email I send you and my team will get back to you.

Is it really free?

Yes. No card, no trial, no catch. Fill in the form and the whole pack is yours straight away: the PDF, the Word version, the worksheets and the Start Here guide.

Why would you give this away?

Because the people who actually use it are the people I want to work with later. Most won’t need us for a while, and that’s fine. If the playbook helps you get your first clients or fix your funnel, you’ll remember where it came from. I’d rather earn trust first than ask for it.

Is Dami legit? How do I know this is real?

Fair question. Don’t take my word for it. Check for yourself:

The company is registered. Clientele Boosters Pty Ltd, ACN 666 204 904. Search it on the Australian Business Register or ASIC.

Clients say it in their own words. “We were able to generate leads that lead to ongoing clients.” (Ilera Physiotherapy) “It feels like working with an extension of our own team.” (Diverse Culture Care) “My business has more customers now.” (Dattoy Motors)

You can watch the team and the work. I’ve documented the journey on YouTube for years: our team summit in the Philippines, my origin story and a speech to schoolkids in the Philippine mountains. Day to day, I’m on Instagram and LinkedIn, so you can see who I work with and what I’m building.

The playbook shows its sources. Every number in it is labelled: founder-reported, client-reported, from our records or illustrative. No made-up results.

Will someone call me?

Yes. Someone from my team will give you a quick call, about five minutes, to check the playbook arrived, ask where your business is at and point you to the right next step. It’s not a hard sell. If you’d rather not be called, just tell them and they’ll stop.

Are you going to try to sell me something?

I’ll be upfront. If you’re under $50K a month, we’ll invite you to my free event. If you’re above $50K, we’ll offer a growth call to see if Clientele Boosters can help. You don’t have to do either. The playbook is complete on its own.

What happens after I download?

You get the download instantly, and someone from my team will give you a quick call. After that, you’ll hear from me regularly: real stories from building the business, what’s working for our team right now, and one thing to do with each. Keep reading while it’s useful. Unsubscribe in one click whenever it isn’t.

What kind of businesses is it for?

Service businesses doing $0 to $100K a month: agencies, trades, consultants, coaches, cleaners, care and health providers. Where the advice changes by type of business, the playbook shows you how.

I haven’t started yet. Is it too advanced for me?

No. Route A was written for exactly you: no customers, no offer, maybe no idea what a funnel is. Every business term is explained the first time it appears, and there’s a plain-English glossary at the back. You can finish your first useful action in an hour.

I hate cold calling. Do I have to do it?

No, but I won’t pretend it doesn’t work. Cold calling built my company. The playbook shows you how to choose the right channel for your buyer: referrals, Google, partnerships, ads or calling. And if you do call, it gives you the exact words so it stops feeling awkward.

How long does it take to read?

You don’t read it cover to cover. Take the five-minute diagnostic and it sends you to the one chapter you need. Most chapters take 10 to 15 minutes, and each ends with something to do that day.

I’m not in Australia. Will it still work?

Yes. The examples are in Australian dollars, but finding a buyer, making an offer, selling, delivering and keeping clients work the same anywhere. Just check the outreach rules in your own country before you start calling.

Do I need software or a team to use it?

No. A phone, a calendar and a spreadsheet are enough to start. The worksheets open free in Google Sheets, and the playbook tells you when it actually makes sense to hire.

Can you guarantee I’ll hit $100K a month?

No, and be careful of anyone who does. $100K a month is the destination this playbook is built around, not a promise. What I can tell you is that these are the exact systems we use every day. Your results depend on your offer, your market and how much work you put in.

I’m already above $100K a month.

The playbook will still sharpen your systems, but a growth call with my team will be more useful. Book a growth call. Above $1M a year and want to work with me directly? 1 on 1 consulting starts at a five-figure investment. Use the same link and write “1 on 1 consulting with Dami” in the booking notes.

One hour today. That’s all I’m asking.

Get the playbook, take the diagnostic and make your first calls tomorrow.

Get the free playbook